* Sex Sells Milk

The “Got Milk?” campaign uses sex to betray the health interests of all Americans. "The supposedly hip milk mustache is actually a creamy layer of mucus, live bacteria, and pus." (USA TODAY 3/8/2006)

Got Sex? is more like it. Elizabeth Hurley joined the ranks to seductively suggest milk is responsible for her fit body and health appearance. Yet, research from Physicians Committee for Responsible Medicine (PCRM) and many other reliable sources say this isn't true. PCRM petitioned the Federal Trade Commission (FTC) to ban ads promoting milk as a way to loose weight because the overwhelming facts contradict this claim.

Why do we tolerate this deception? In the latest round of "Body by Milk" ads featuring Hayden Panetierra suggest she is leaner because she drinks milk. And the only facts supporting this campaign is research financed by the dairy industry and General Mills, which makes Yoplait products.

But it's not Hurley, Panetierra or Jolie’s fault, they are only a few of the many actors and actresses who jumped at the opportunity to pose in one of the most successful ad campaigns of all times. Capturing a “Got Milk?” ad says you have arrived in Hollywood, and the money’s not bad ether.

The irony is that some of the milk poster girls don't drink milk at all. Jolie said while filming Tomb Raider, "I have no sugar now, and I switched to soy milk."

Cancer isn't sexy, and neither is milk without the false advertising.

I make another plea to Dr. Jeffrey Hubbard and the Newport-Mesa Unified School District (NMUSD); let’s be the first to address this issue and take back our health from the National Dairy Council.