Currently, Newport-Mesa Unified School District (NMUSD) gets it's milk supply from a local California dairy. These are the same "Happy Cows" from the California Milk Advisory Board's deceptive advertising campaign. The slogan "So much grass, so little time" presents California dairies as lush, grassy pastures. Don't believe it!
California cows live in dirt and mud feedlots where they are repeatedly impregnated and shot full of hormones in order to produce unnaturally high amounts of milk, according to John Robbins the only son of the founder of the Baskin-Robbins ice cream empire. Robbins has dedicated his life to "working for a more compassionate and environmentally responsible world," and that includes exposing the inhumane treatment of California dairy cows. Robbins' website is full of disturbing facts about dairy.
PETA has also taken notice of the false advertising and has launched a "You Decide" Unhappy Cows campaign to support their lawsuit against the California Milk Advisory Board. In the video, you can witness first hand the life of misery and difficulty California cows experience in their confined and crowded spaces.
Attn: Gregory D. Miller, PhD, FACN, executive vice president of science and research for the NDC
Dear Dr. Miller,
After returning home from visiting my sick grandfather, I became interested in my family medical history. The illnesses ranged from many types of cancer to diabetes, heart disease and arthritis. A pattern of unhealthy eating habits emerged as one common denominator, after all I am from the South.
I began my quest for better eating habits by removing white rice, refined sugar, potatoes, wheat products and processed foods. Until now, I had always considered myself healthy; exercising 3 -5 times a week and eating a balanced diet. I started reading more books, researching diseases on the Internet and talking to others about their experiences.
Last year, my friend started taking the Total Health Mastery class created by Arnoux Goran. Her revelations and results were unbelievable. I followed her lead and enrolled in the class. I wanted to learn more about how to prevent those family illnesses from attacking my family and possibly lose a little weight.
It was in Arnoux’s class, I learned about the National Dairy Council’s unchallenged role in American health and nutrition education, dating back to 1915. Further research highlighted the misleading advertising campaigns and conflicts of interest.
I am an advertising student at ChapmanUniversity, and I particularly take offense to the false claims represented in your advertising. The "Got Milk?" campaign was brilliant. It worked. Celebrities clamored to be featured in the ads; it was a sign of success. The ad suggested that milk builds strong bones, although researchers, such as the Cancer Prevention Coalition and Physicians Committee for Responsible Medicine claim the contrary.
Shame on the National Dairy Council, you spend tens of millions of dollars to make the American public believe that osteoporosis can be prevented by drinking more milk and eating more dairy products. The only research that suggests dairy product consumption is good has been paid for by the National Dairy Council.
In John Robbins’ A Diet for a New America, he points out that world health statistics show osteoporosis is most common in countries where dairy products are consumed in the largest quantities – the United States, Finland, Sweden and the United Kingdom. This isn’t new information, yet it is missing from your materials. I was appalled when I learned this.
On September 5, 2008, the NDC issued a press release announcing its $250 million investment into the "3-A-Day Dairy", a partnership with the National Football League’s "NFL Play 60" campaign. The partnership aims at poor nutrition and exercise. Which sounds admirable, but the NDC is telling the same old story without all of the facts.
Over the next three months, I am going to use this blog to make my case to the local school board. I think the board should reevaluate the NDC education materials and either switch to an organic, hormone-free milk supply or replace milk completely with almond milk.
I am not asking you to stop selling milk or beef. I asking for safe dairy products and all the facts needed to make educated choices.I think you are in a position of responsibility and can make a real difference. I appeal to your conscience - Update the health and nutrition education materials and be a part of a new nutrition paradigm that will make America healthier.
Currently, Newport-Mesa Unified School District (NMUSD) gets it's milk supply from a local California dairy. These are the same "Happy Cows" from the California Milk Advisory Board's deceptive advertising campaign. The slogan "So much grass, so little time" presents California dairies as lush, grassy pastures. Don't believe it!
Posts
